Best Ways to Promote Tourism in Nepal

 Manjushree is thought to have been the first visitor to Nepal. Tourism in Nepal began following the first successful summit of Mount Everest by Edmund Hillary and Tenzing Norgey Sherpa in 1953, excluding mythological tales. Prior to 1950, Nepal was off limits to tourists. According to a standard definition, tourism is "the temporary presence of individuals at the particular destination outside of their typical places of work and housing, the activities conducted during their stay in such areas."

It is one of Nepal's main sources of income. It generates foreign dollars while offering hundreds of thousands of people employment opportunities. Foreigners travel to our nation in wonder and interest to see the temples because it is also known as the land of temples. They can buy locals' artwork and traditional artifacts. Major tourist draws are our art and culture, stunning mountains, hills, and lakes, exotic wildlife, and distinctive biodiversity. By providing high-quality accommodations and boosting visitor accessibility, we can contribute to the tourism sector's growth. They should be given alluring packages with a wide range of adventurous and cultural activities. The mega-tourism events need to be revived by the government.

People now choose the internet over radio and newspapers as a form of communication because it is the 21st century. The government ought to create tourist-focused apps. They can use it to help them plan their travels and learn about potential places, prices for services and goods, and forthcoming events based on user comments. We ought to encourage vloggers to advertise attractive locations in Nepal on their streaming platforms and bloggers to write about their travels. Political choices ought to be made quickly. Delays in making crucial decisions have a negative effect on construction projects. One such instance is the several-month delay in making the decision to clear a hill near the eastern end of the runway at Pokhara International Airport.

Nepali enterprises must launch fresh products on the market.

Establishing a network of "Destination Management Organizations" in Nepal's major tourist destinations can promote efficient communication and connections between travel industry professionals. The development of "tourist product clusters" and such an endeavor can be supported by tourism organizations. This project might also go hand in hand with the development of flagship attractions. The Nepal Tourism Board (NTB) and tourism groups should create and implement a "event strategy" for Nepal. The intangible assets of Nepal must now be marketed throughout the nation and calendar. A wide range of target markets should be considered when developing a plan to promote these intangibles. A similar approach might enhance the seasonality patterns in the travel and tourism sector.

Concentrate on the subject and get over seasonality

Training for tour guides, hoteliers, and other tourism workers to concentrate on storytelling could be the first step in the rebranding of Nepal's tourism industry. NTB and trade associations can boost client confidence by collaborating with bloggers and content producers to share stories and develop an online brand. The creation of improved content and an online presence can be complemented by familiarization tours for tour operators, journalists, travel writers, and bloggers from Nepal's main markets (current and targeted). Such a move has already been made by some organizations. To promote an accurate and consistent message about Nepal, NTB must take the lead as the principal organizational body.

Enhancing Goods and Services

Higher quality services can result in an immediate improvement. The quality of service provided by Nepal's tourism industry could be greatly enhanced by training service personnel (such as providing first aid instruction to porters), certification programs for guides, encouraging guides to learn another language and better communicate Nepal's intangibles, visitor management training programs for managers and operators, etc. While the private sector must lead efforts to raise standards, NTB and the concerned ministries also have a lot of duties to carry out.

·        Enhance management, runway, and taxi space at Tribhuvan International Airport (Ministry of Culture, Tourism and Civil Aviation).

·        Create and execute systems for data gathering, research, analysis, and information distribution that are improved and expanded. Exit surveys at the airport and major attractions can be used as a starting point for this initiative (Ministry of Culture, Tourism and Civil Aviation).

·        Create and install a new electronic visa application system for Nepal (Department of Immigration)

·        Create and implement policies and procedures related to tourism and land use planning, particularly in relation to planning restrictions and waste management at sensitive locations (Ministry of Urban Development, Ministry of Federal and Local Development, etc.).

·        Create and implement global health and safety standards for the whole tourist supply chain.

Potentiality of Tourism in Nepal:

·        Cultural/Festival Tourism

·        Pilgrimage/Spiritual Tourism

·        Village Tourism

·        City Tourism 

·        Mountain Tourism

·        Nature Tourism

·        Adventure Tourism

·        Sport Tourism

·        MIEC Tourism

·        Agricultural Tourism

·    Hospitality Tourism